Helsinki-based retail technology
startup Retailgrid has raised €358,000 in a pre-seed funding round led by
Finnish B2B SaaS investors Ali Omar, Henry Nilert and Pekka Ylitalo, with
participation from Innovestor Angel CoFund.
Retailgrid develops an AI-powered
workbook designed for retail pricing, assortment planning and forecasting. The
company focuses on mid-market retailers and FMCG companies that manage large
product catalogues but often rely on fragmented systems and spreadsheet-based
workflows for operational decision-making.
Many retailers continue to manage
pricing, promotions and inventory decisions through manual spreadsheet models
or external consulting projects, while enterprise software solutions are often
too complex and resource-intensive for mid-sized organisations.
Retailgrid aims to address this gap
with a cloud-based platform that combines the familiarity of spreadsheets with
AI-driven analytics and automation.
The platform connects directly to
existing retail data sources, including ERP systems, e-commerce platforms and
market-data feeds. Users can generate pricing models, demand forecasts,
assortment recommendations and promotion analyses using natural language
prompts, while maintaining visibility into the underlying data and logic behind
each recommendation.
According to Retailgrid, the platform
is designed to reduce the time and operational complexity associated with
retail analytics workflows, with pre-built AI agents supporting use cases
including price optimisation, sales forecasting, assortment planning, promotion
analysis and competitor monitoring.
Every retailer we talk to says the
same thing: we already do this in Excel – but it’s breaking. Our job is to give
them a tool that feels as flexible as the spreadsheet they know but actually
scales with their data and their decisions,
said Maxim Morozov, CEO and founder
of Retailgrid.
The company primarily serves
omnichannel retailers and FMCG brands across sectors, including grocery,
fashion, beauty, DIY and specialty retail.
The new funding will be used to
further develop the AI Grid platform, expand the customer base across Europe, and
grow the engineering and commercial teams.