Warsaw-based Demoboost, a platform that enables B2B
software companies to deliver scalable, data-driven product demos, has raised
€2.8 million in funding to support further product development and
international expansion. The round was co-led by Digital Ocean Ventures and
Rafał Brzoska’s family office RIO, with participation from B-Value.
As B2B software sales cycles lengthen and conversion rates
decline, companies are looking for ways to improve sales efficiency. Industry
benchmarks indicate that only a minority of sales-qualified leads convert,
leading to significant time and resources being spent on opportunities that do
not generate revenue.
A key challenge is the gap between buyer expectations and
traditional sales processes. Many buyers seek greater flexibility and
responsiveness, yet often encounter structured and rigid sales journeys. This
can result in longer sales cycles, lower win rates, and increased pressure on
presales teams that spend considerable time preparing repetitive demo
materials.
Demoboost addresses these challenges by helping B2B
software companies standardise and scale their demo processes. Its platform
enables sales, presales, and revenue teams to create, personalise, and share
product demos that buyers can explore independently at an early stage or use
during live sales interactions. These range from guided product tours to more
complex, interactive sessions. AI-supported tools allow teams to reuse and
adapt demo environments efficiently, reducing manual preparation and turnaround
times.
In addition to streamlining demo creation, the platform
treats demos as a source of behavioural insight. It tracks how stakeholders
interact with content, including what is viewed, shared, or revisited,
generating data that can inform sales strategy. This approach turns demos into
an ongoing source of revenue intelligence, helping teams prioritise
opportunities, allocate resources more effectively, and improve conversion
performance across the funnel.
Demoboost
plans to use the new funding to support continued investment in AI-driven demo
creation and revenue intelligence capabilities, alongside team expansion across
key functions.