How Liminalism Became the Defining Aesthetic of Our Time

How Liminalism Became the Defining Aesthetic of Our Time
Giorgio de Chirico, “The Red Tower” (1913), oil on canvas, held by the Guggenheim Museum (photo public domain via Wikimedia Commons)

Had Century III Mall in West Mifflin, Pennsylvania not closed seven years ago, the shopping center —the third-largest in the world when it opened, with 200 tenants — would be approaching its 50th anniversary. Anchored by defunct local department store chains, including Joseph Horne Company, Gimbels, and Kaufmann’s, Century III had been constructed atop a slag heap — a mound of metallic industrial detritus produced as part of the steel-making process — maintained by US Steel. With a name meant to evoke the bicentennial of 1976, the mall made it four decades before finally closing like so many similar shopping centers throughout the country. Today, all that remains are the shells of a Sears, a Macy’s furniture store, and a food court, all set to be demolished soon. It’s the sort of nexus that writer Matthew Newton describes in Shopping Mall (2017) as a “ghost mall”: “places where past, present, and future simultaneously collapsed.”

Century III Mall in West Mifflin, Pennsylvania (photo Dave Columbus via Facebook)

In an image posted by Dave Columbus to the Facebook group “liminal photography” on November 11, 2025, the sheer eeriness of the abandoned mall is evident in all of its forlorn splendor. Gray-carpeted and white-walled, the back wall features a ’70s color scheme of painted orange-and-green squares. The image exemplifies the popular internet aesthetic of “liminality”: the exploration of spaces that appear “in between,” that are uncanny and uncomfortable despite being mundane or familiar. Emptied of stores and absent of humans, Columbus’s photograph captures the melancholic discomfort of liminal aesthetics — the strange, simultaneous pull of disquiet and nostalgia that makes this bottom-up, crowd-curated digital movement among the most pertinent and explicit artistic reactions to the strange, surreal experience of living in our particular moment of dystopian late capitalism.

Popular Internet meme known as “The Backrooms,” first pulished in 2011 (photo via Wikimedia Commons, CC0 1.0)

As an internet phenomenon, the most recent iteration of liminal aesthetics can be primarily traced to a 2019 Creepypasta collaborative short story entitled “The Backrooms,” which first appeared on the message board 4chan. Inspired by an unsettling and depressing image of a yellowed commercial backroom with fluorescent lighting and dirty carpets, devoid of either furniture or people, it imagined the space depicted (in reality, a hobby shop in Oshkosh, Wisconsin in 2003) as a kind of interdimensional realm of recursive, infinite variations. An anonymous poster in 2019 described the concept of the “Backrooms” as being constituted by “nothing but the stink of old moist carpet, the madness of mono-yellow, the endless background noise of fluorescent lights … [across] approximately six hundred million square miles of randomly segmented empty rooms.”

The purgatorial realm of “Backrooms” lore is composed of these non-spaces — a dimension of empty airport lobbies and hotel hallways, offices at night and closed grocery stores. A cross between the stories of Jorge Luis Borges and Mark Z. Danielewski, the mythos sparked a vibrant online community. So popular was “The Backrooms” that a YouTube series based on the (otherwise public domain) subject has been optioned for an A24 film.

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