London-based
MyARC, a platform that enables fitness creators to train their communities at
scale, has secured more than $2 million in funding, with participation from
Araya Ventures, Morgan Stanley, Techstars, and G Fund. Alongside the funding,
the company has launched a next-generation version of its platform aimed at
supporting the operation, monetisation, and growth of creator-led fitness
businesses.
Founded
by Peter Monteza, together with co-founders Nikhil Shah and Arohan Subramonia,
MyARC seeks to address structural limitations in the fitness industry, where
creators have traditionally relied on static programmes or one-to-one coaching
models that are difficult to scale. The platform is designed to help creators
deliver personalised training and nutrition plans that adapt to individual user
goals, lifestyles, and preferences while remaining scalable.
The
platform supports this approach through tools that automate the personalisation
of training programmes, recipes, and nutrition plans, enable the launch and
management of branded fitness applications without coding, and support
subscription-based monetisation models that combine challenges, workouts, and
meal planning. Automation features are also used to facilitate ongoing
community engagement and operational efficiency.
The
traditional online fitness model has left creators trapped between low-value
generic products and unsustainable personal coaching. With this platform, they
can scale their impact and income without sacrificing quality,
explained Monteza.
Over the
past two years, MyARC reports that creators using the platform have generated
material revenue, with several reaching seven-figure earnings and average
annual creator income in the high six-figure range. The platform supports a
global user base with thousands of daily active users, who together have
completed hundreds of millions of minutes of training.
The funding will be used to
support continued product development, expand creator tools, and advance the
company’s global growth plans.