Stockholm-based
Newly (formerly Natively), a mobile app development company,has raised over $2 million to date in funding to
accelerate its growth and broaden access to native app development. The
round was led by PSV Tech, with participation from Karaoke Club, Wave Ventures,
Inception Fund, Foundry Ventures, Tiny Supercomputing Investment Company, and a
group of prominent angel investors, including Fredrik Björk, Mattias Miksche,
Sebastian Knutsson, Peter Carlsson, Joseph Michael, Wilhelm Bohlin, Alfred
Wahlforss, and Mandeep Singh.
While AI has
significantly simplified web development, making it easier than ever to launch
landing pages, SaaS tools, and online stores, native mobile development has
remained comparatively inaccessible. The complexity of building for iOS and
Android, navigating app store requirements, and maintaining performance at
scale has continued to limit development to specialised teams.
Newly aims to
address this gap by enabling users to build, iterate, and launch fully
functional, compliant mobile applications without coding. Its platform combines
agentic AI systems with advanced mobile-native tooling, allowing teams to move from
concept to an App Store–ready product significantly faster and at lower cost
than traditional approaches.
Founder and CEO
Timothy Lindblomdescribes the shift as one that reduces development timelines “from
months to hours”, reducing friction between idea and execution. He notes
that native mobile apps have historically been out of reach for many founders
due to cost and complexity, a barrier that Newly seeks to remove.
The company plans to use the
new funding to further develop its platform and expand beyond mobile into other native formats, including desktop software, augmented reality
experiences, and wearable applications.