SportIQ, a company that develops smart basketballs and
in-app shooting coaching technology, has raised a total of $6.2 million in a
Series A funding round completed in two closings. The latest closing included
$3.2 million in new funding from KB Partners, Koppenberg Management, Match
Ventures, and a group of high-net-worth individuals and family offices.
Read our earlier interview with Erik Anderson, CEO of SportIQ.
The company develops connected sports balls that combine
sensors, analytics, and AI to support performance tracking. Its sensor system
and analytics app, which are covered by multiple patents, are used in the
Spalding TF DNA basketball.
The system uses a sensor embedded in the ball’s valve to
track shooting performance, collecting data such as shooting position, power,
angle, and technique. This data is analysed through a companion mobile app,
which provides feedback and training recommendations intended to support
players across different skill levels. The product combines the connected
basketball with a subscription-based app designed to support skill development
through data-driven coaching.
We are partnering with the biggest brands in sports to
bring intelligence directly into the ball without changing how the game is
played. Our in valve sensor is completely invisible to athletes, which unlocks
new consumer and professional applications that were not possible before. This
is how every sports ball becomes smart,
said Harri Hohteri, CPO and Founder of SportIQ.
SportIQ plans to expand its product range and platform into
additional use cases, including new basketball products and applications for
other sports where its sensor system can be adapted. The funding will support
market expansion, platform development, and new applications for professional
leagues beyond basketball.