Tag: Rebrand

  • Philadelphia Art Museum Reverses Controversial Rebrand, Becomes Philadelphia Museum of Art Again

    Four months after announcing a snazzy rebrand from the Philadelphia Museum of Art to the Philadelphia Art Museum, the institution announced that it is reversing course. As of Wednesday afternoon, the museum will again be known by its longtime moniker. In a press release, the museum said that it would retain its new griffin logo read more

    Written by

    dweetleapp
    Philadelphia Art Museum Reverses Controversial Rebrand, Becomes Philadelphia Museum of Art Again

  • Philadelphia Art Museum Might Rebrand Its Botched Rebrand

    News The institution set up a task force to evaluate the controversial new brand identity as it parts ways with its chief marketing officer. Philadelphia Art Museum’s campus upon debuting its institutional rebrand last October (photo by Rob Cusick, courtesy the museum) The Philadelphia Art Museum (PhAM) might be looking at rebranding its rebrand in read more

    Written by

    dweetleapp
    Philadelphia Art Museum Might Rebrand Its Botched Rebrand

  • Philadelphia Art Museum Executive Behind Controversial Rebrand Resigns

    The marketing executive behind the Philadelphia Museum of Art’s divisive rebranding campaign has resigned, the Philadelphia Inquirer reports. Paul Dien, who joined the museum in 2023 as chief marketing under former museum director and CEO Sasha Suda, will leave effective February 1, the museum confirmed. According to The Philadelphia Inquirer, Dien has accepted a consultancy read more

    Written by

    dweetleapp
    Philadelphia Art Museum Executive Behind Controversial Rebrand Resigns