Following a new AirTag in January, Apple is set to unveil its next new products of 2026 starting today. Apple CEO Tim Cook teased that the company will have a “big week ahead,” with announcements set to begin this Monday, March 2.
Apple is reportedly planning a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4, with at least five new products expected to be unveiled, including a lower-cost MacBook, an iPhone 17e, and more.
Other possible products include an iPad Air with an M4 chip, an iPad 12 with an A18 chip and Apple Intelligence support, a MacBook Air with the M5 chip, and MacBook Pro models with M5 Pro and M5 Max chips. We are also waiting for long-awaited Apple TV and HomePod mini updates, but it is unclear if those are coming this week.
Related Reading: What to Expect From Apple’s Big Week
Apple invited selected journalists and content creators to an “Apple Experience” in New York, London, and Shanghai on Wednesday, March 4 at 9 a.m. Eastern Time. During these in-person gatherings, attendees will likely receive hands-on time with the new products that Apple unveils from today through Wednesday this week.
MacRumors will be attending the “Apple Experience” in New York, so stay tuned to our coverage.
Update: Apple has unveiled the iPhone 17e and a new iPad Air.
Popular Stories
Apple Unveils Two New Products
Apple today introduced two new devices, including the iPhone 17e and an updated iPad Air.
iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple’s A19 chip, MagSafe for magnetic wireless charging and magnetic accessories, Apple’s second-generation C1X modem for faster 5G, and a doubled 256GB of base storage. In the U.S., the iPhone 17e starts at $599, just like the …
Apple Announces iPhone 17e With A19 Chip, MagSafe, and More
Apple today announced the iPhone 17e, featuring the A19 chip, MagSafe connectivity, faster charging, and more.
The iPhone 17e contains the A19 chip introduced in iPhone 17. It features a 6-core GPU and a 4-core GPU. Apple pointed out that this makes it up to 2x faster than the iPhone 11. The new 16-core Neural Engine is optimized for large generative models. The iPhone 17e also contains…
Apple Unveils iPad Air With M4 Chip, Increased RAM, Wi-Fi 7, and More
Apple today introduced a new iPad Air, with key upgrades including Apple’s M4 chip for faster performance, an increased 12GB of RAM, Apple’s N1 wireless networking chip with Wi-Fi 7 support, and Apple’s custom C1X modem in cellular models.
The new iPad Air has the same overall design as the previous-generation model, which is equipped with the M3 chip, 8GB of RAM, and Wi-Fi 6E support….