Ghent-based
startup Feedelity has raised €510,000 to support its next phase of growth, in
an investment round backed by private investors including Gilles Mattelin and
Jorn Vanysacker (Henchman), Wouter Fransoo (Delaware), Robbrecht Delrue (Smartendr), and the venture funds Newschool VC and Scalefund.
Processing
a single customer review takes companies several minutes on average, and
hospitality groups with multiple locations may need to manage large volumes of
reviews each week. These are spread across platforms such as delivery apps,
search engines, email and social media, making it difficult for customer
support teams to keep up.
At the
same time, customer feedback plays a critical role in purchasing decisions,
with a significant share of consumers relying on reviews when choosing where to
dine. Businesses that actively engage with feedback are therefore better
positioned to encourage repeat visits.
To
address this, Ghent-based entrepreneurs Martin Vander Ghinste (CEO), Achilles Demey (CTO) and Henri Coorevits (CPO) founded the feedback management platform
Feedelity. The AI-powered solution centralises feedback from multiple channels,
enables semi-automated responses and flags urgent or high-priority issues. It
also aggregates review data to provide customer support teams and sales
managers with clearer insights into customer behaviour.
Henri
Coorevits said the platform allows for more personalised customer responses
while reducing the workload for support teams, helping them focus on priority
feedback and faster follow-up. He added:
What makes Feedelity unique is our ability to turn
feedback into usable operational data for in-depth analysis. A restaurant chain
recently discovered that wooden bowls did not resonate with part of its
customers, even though they were more expensive. They were able to act on that
insight immediately.
Since
launching in March 2025, Feedelity has attracted established hospitality brands
including Panos, Hawaiian Pokebowl and Pureto, and recently won the top prize
at the pitch competition of startup festival Tectonic.
Looking ahead, the company plans to expand beyond
hospitality into sectors such as multi-location retail and real estate, where
feedback is widely collected but often underused.
The new funding will support
team growth, further product development and expanded marketing efforts as
Feedelity scales its platform.